BBc RADIO ONE: DON’T BLOW IT GREG

A brief that came in while freelancing, this started life as a social media film to promote Greg James taking over from Nick Grimshaw as Radio 1’s Breakfast Show host. A montage of things that hadn’t quite gone to plan at the BBC seemed the perfect way to mount pressure on poor Greg. Alongside the main TV trail (created by the lovely Sarah and Jules), the film was liked so much that it ended up airing as a TV spot (created in two days!).

Creative Director: Jamie Starbuck / Art Director: Sarah Fox / Producer: Ian Dewsbury / Video Editor: BBC